Shona Joy is a fashion house born from passion and inspired by nature, founded in 2000 between the markets at Bondi Beach and Paddington. Grounded by a grassroots spirit of relaxed sensibilities and infused with Australian soul.

The second runway from Shona Joy, ‘Long de la Côte’ served as an ode to the perennial muse of an eternal summer. Set against the iconic backdrop of the Sydney Harbour, the runway took on a modern, experimental and undoubtedly playful tone for the brand. As part of my work within the creative team, I conceptualised and created the main artwork for the show which was adapted into a best selling t-shirt and scarf.

SERVICES

– Art Direction

– Print Design