Shona Joy is a fashion house born from passion and inspired by nature, founded in 2000 between the markets at Bondi Beach and Paddington. Grounded by a grassroots spirit of relaxed sensibilities and infused with Australian soul.

Shona Joy’s debut runway show saw the brands first foray into swimwear, held at the iconic Bondi Pavilion. Resort 23 ‘TROPICO’ ushered in a new era for the brand and served as “An unwavering love letter to the eternal summer, where retro relaxation is met with the sun setting beyond the waves.”

I collaborated closely with the Head of Brand to support both creative direction and pre/post production processes. My responsibilities encompassed designing key branded elements, including a custom coffee cart and gift bags, as well as capturing behind-the-scenes content from the show and overseeing photographers backstage.

SERVICES

– Art Direction

– Photography

– Graphic Design