I'm a multidisciplinary creative based in London, originally from Sydney, Australia. Curious, driven, and innovative, I specialise in branding and design with a mission to excite and inspire through thoughtful visual storytelling.

My passion for storytelling began at a young age through acting- a formative experience that taught me the power of narrative, emotion, and visual expression. That early love for performance evolved into a creative career built on connecting with audiences through design.

With over a decade of professional experience in the fashion and beauty industries, I bring a 360° approach to every project I take on. My career has spanned Brand Management, Art Direction, Graphic Design, Marketing & Communications, and eCommerce- allowing me to bring a broad, strategic perspective to creative challenges.

I thrive on crafting compelling brand identities both online and offline, blending conceptual thinking with refined aesthetics. Whether it's developing creative strategies or executing nuanced design solutions, I approach each brief with intention, clarity, and passion.

I'm constantly evolving- always eager to learn new skills and integrate fresh ideas into my practice. No project is too big or too small.