Shona Joy is a fashion house born from passion and inspired by nature, founded in 2000 between the markets at Bondi Beach and Paddington. Grounded by a grassroots spirit of relaxed sensibilities and infused with Australian soul.

An ode to opulence and artful dressing , the Shona Joy AW24 campaign, ‘Palazzo’ was brought to life through drawing on the essence of classic undone elegance. The intention for this campaign was to translate as both elevated and romantic, whilst staying true to the brands ethos of barefoot luxury. The campaign captured video and still content utilised for social media, look-book, website and EDMs. Photographed by Jess Ruby James

SERVICES

– Art Direction

– Concept Creation 

– Production