Shona Joy is a fashion house born from passion and inspired by nature, founded in 2000 between the markets at Bondi Beach and Paddington. Grounded by a grassroots spirit of relaxed sensibilities and infused with Australian soul.

The intention of this campaign was to capture the essence of an Australian summer, whilst welcoming in the holiday season. Inspired by the works of Slim Aarons, the campaign was utilised as an event wear edit, infusing carefully crafted gifting pieces throughout. Photographed by Brydie Mack

SERVICES

– Art Direction

– Concept Creation 

– Production