Shona Joy is a fashion house born from passion and inspired by nature, founded in 2000 between the markets at Bondi Beach and Paddington. Grounded by a grassroots spirit of relaxed sensibilities and infused with Australian soul.

Located inside the iconic Dubai Mall, in partnership with Bloomingdales Dubai, the luxury retail space offered an immersive experience for customers as the brands first physical retail space in over a decade. Taking inspiration from the latest collection, the space featured the brand's hand drawn logo design with organic textures throughout.

SERVICES

– Art Direction

– Visual Merchandising